bece.asia
IDEN中文
BECE Export Operating System

The export workspace for Indonesian businesses

Not just an information website. BECE.asia is designed as a SaaS platform that helps companies discover export opportunities, assess readiness, understand regulations, find buyers, and manage export activity.

Try readiness scoreView architecture

1,000

Readiness leads

target assessments in 90 days

500

Company profiles

qualified exporter records

2,000

AI consultations

guided export sessions

Rp100m

MRR target

phase 2 premium target

Product DNA

Bloomberg-grade market intelligence
Duolingo-style learning journey
Shopify-like business enablement
LinkedIn-like exporter-buyer network
0-3 months

Phase 1

Export discovery and readiness

Acquire users, diagnose companies, and turn traffic into structured exporter data.

3-9 months

Phase 2

Export intelligence ecosystem

Build the data layer, supplier trust layer, buyer intelligence, and learning journey.

9-18 months

Phase 3

Marketplace and operating system

Operate buyer matching, CRM, compliance automation, and verified exporter workflows.

Phase 1 tools

SaaS workspace

Phase 1 starts with practical tools that diagnose a business, reveal possible markets, estimate costs, and generate an action plan.

Export Readiness Score

58/100

Promising, but the business needs focused improvements before serious buyer outreach.

Priority action plan

1

Export-ready packaging and label

Turn this into a mission in the learning path and attach evidence to the company workspace.

2

Relevant certification or test report

Turn this into a mission in the learning path and attach evidence to the company workspace.

3

Understands Incoterms and payment risk

Turn this into a mission in the learning path and attach evidence to the company workspace.

AI Export Advisor

Diagnosis

Your specialty coffee can be positioned for Japan, but buyer proof and compliance evidence must be prepared.

30 days

Confirm HS code, product specification, shelf life, packaging, and basic export documents.

60-90 days

Prepare sample shipment, shortlist buyers, track outreach in CRM, and validate landed cost.

Opportunity Finder

Product to market matching

Japan

Fit score 92

Premium specialty coffee, origin story, consistent roast profile.

Food safetyJapanese labelingTraceability

Buyer: Roaster, specialty cafe, distributor

Strategy: Lead with single-origin Gayo/Toraja and small sample lots.

South Korea

Fit score 86

Cafe culture and premium packaged beverages.

Food labelingStable packagingShelf-life proof

Buyer: Cafe chain, distributor, online retailer

Strategy: Position as premium lifestyle coffee with clean packaging.

UAE

Fit score 81

Hospitality, gift packs, and halal-friendly F&B channels.

Halal supportArabic/English labelDistributor

Buyer: Hotel supplier, gourmet retail, importer

Strategy: Use distributor partnership and premium gift packaging.

Export Cost Simulator

FOB/CIF margin simulator

FOB unit

Rp85.000

CIF unit

Rp94.000

Estimated margin

Rp15.500.000

Margin rate

25%

Product roadmap

Feature roadmap and technical brief

Each module is designed as part of one operating system: diagnosis, intelligence, network, transactions, and daily export operations.

Phase 1

Export Readiness Assessment

Diagnose whether a business is ready to export and what to fix first.

User flow

Create profileAdd product and target countryAnswer readiness questionsReceive score and action planDownload report or consult BECE

Database structure

users, companies, products, readiness_assessments, readiness_answers, score_breakdowns, recommendations

UI/UX concept

Duolingo-style guided assessment with progress, score breakdown, missions, and next best actions.

Technical architecture

Client wizard, scoring service, versioned scoring rules, PDF report generator, lead capture.

API requirement

POST /api/export-os/readiness | GET /api/assessments/:id | POST /api/reports/pdf

Monetization

Free basic score, paid detailed report, consultation upsell, team dashboard.

Scalability

Question bank and scoring rules are versioned by product, country, and company type.

Phase 1

Export Opportunity Finder

Match Indonesian products to the strongest destination markets.

User flow

Input productMap to HS/categoryCompare countriesOpen market briefSave opportunity

Database structure

countries, products, hs_codes, market_opportunities, country_product_fit, trade_signals

UI/UX concept

Bloomberg-like opportunity cards with score, demand, requirements, buyer type, and risk.

Technical architecture

Rule-based matching first, AI-enhanced ranking later, market intelligence content as data.

API requirement

GET /api/export-os/opportunities?product=coffee | GET /api/countries/:id/products

Monetization

Free limited searches, premium comparison, paid country reports.

Scalability

Normalize market data by HS code so new countries and products can be added without redesign.

Phase 1

AI Export Consultant

Turn messy export questions into structured 30/60/90 day plans.

User flow

Ask a questionAI reads company/product contextReceive diagnosisSave action planEscalate to WhatsApp consultation

Database structure

ai_sessions, ai_messages, knowledge_sources, user_export_context, action_plans

UI/UX concept

Chat interface plus structured cards for regulations, risks, market fit, and next actions.

Technical architecture

LLM gateway, retrieval layer over BECE knowledge base, safety guardrails, conversation memory.

API requirement

POST /api/ai/export-advisor | GET /api/ai/sessions/:id

Monetization

Free monthly quota, paid advisor credits, human export clinic upsell.

Scalability

Cache common answers, index knowledge by product-country-regulation, log gaps for content ops.

Phase 1

Export Cost Calculator

Help exporters estimate FOB, CIF, landed cost, and margin.

User flow

Choose product and destinationEnter quantity and costsSelect incotermCompare scenariosExport PDF

Database structure

cost_templates, freight_rates, incoterms, duties, calculator_runs

UI/UX concept

Shopify-like business tool with clean inputs, scenario cards, and clear profitability signals.

Technical architecture

Calculation service, editable assumptions, future freight and duty provider integrations.

API requirement

POST /api/calculators/export-cost | GET /api/cost-rates

Monetization

Free simple calculator, premium saved scenarios and PDF quote builder.

Scalability

Separate formula engine from UI, support multiple destination rules and cost libraries.

Phase 2

Export Intelligence Database

Structured product-country-regulation intelligence, not articles.

User flow

Search product/countryReview market, regulation, buyer channelSave briefSet alerts

Database structure

market_reports, regulations, certifications, tariff_rules, buyer_channels, sources

UI/UX concept

Bloomberg dashboard with Market, Regulation, Buyers, Risk, and Source tabs.

Technical architecture

Structured CMS, source freshness tracker, internal data editor, SEO static pages.

API requirement

GET /api/intelligence/:country/:product | GET /api/regulations

Monetization

Free summaries, paid full reports, subscription intelligence access.

Scalability

Modular content model, source citation discipline, scheduled refresh pipeline.

Phase 2

Exporter Directory

Make Indonesian suppliers discoverable and credible.

User flow

Create company profileAdd products and capacityUpload certificatesPublish directory pageReceive inquiries

Database structure

exporter_profiles, company_products, certifications, media_assets, verification_status

UI/UX concept

LinkedIn profile plus Shopify storefront: trust, product catalog, inquiry CTA.

Technical architecture

Public directory, private profile dashboard, moderation and verification workflow.

API requirement

POST /api/exporters | GET /api/exporters | PATCH /api/exporters/:id

Monetization

Premium listing, verified badge, featured placement, inquiry analytics.

Scalability

Search indexing, image optimization, anti-spam inquiry controls.

Phase 2

Buyer Intelligence Database

Turn market opportunity into named buyer leads.

User flow

Search buyerFilter by country/productOpen lead qualitySave leadMove to CRM

Database structure

buyers, buyer_interests, buyer_countries, buyer_sources, saved_leads

UI/UX concept

Lead terminal with filters, quality score, buyer detail panel, and save-to-pipeline action.

Technical architecture

Data ingestion, enrichment, admin validation, duplicate detection.

API requirement

GET /api/buyers | GET /api/buyers/:id | POST /api/leads/save

Monetization

Lead credits, premium buyer access, prospecting subscription.

Scalability

Source confidence scoring, rate-limited exports, deduplication pipeline.

Phase 2

Export Learning Path

A mission-based export journey instead of long passive courses.

User flow

Start levelComplete missionsUpload proofUnlock next levelEarn badge

Database structure

learning_paths, modules, lessons, missions, user_progress, badges

UI/UX concept

Duolingo-style pathway with missions, progress streak, levels, and practical proof tasks.

Technical architecture

Learning engine tied to readiness score and company profile.

API requirement

GET /api/learning/path | POST /api/learning/progress

Monetization

Free beginner path, paid cohort, export clinic membership.

Scalability

Reusable modules, localization, corporate/team progress dashboards.

Phase 3

Export Marketplace

Match verified Indonesian exporters with international demand.

User flow

Buyer posts requestSystem matches suppliersExporter submits offerBuyer starts inquiryDeal moves to CRM

Database structure

marketplace_requests, offers, matches, inquiries, transaction_intents

UI/UX concept

Marketplace request board plus recommended suppliers and trust signals.

Technical architecture

Matching engine, messaging, verification checks, moderation and fraud review.

API requirement

POST /api/marketplace/requests | GET /api/matches | POST /api/offers

Monetization

Commission, qualified lead fee, premium supplier response credits.

Scalability

Trust scoring, spam controls, product-country matching indexes.

Phase 3

Export CRM

Help exporters manage buyer follow-up and deal activity.

User flow

Save buyerCreate pipelineLog activityTrack sample shipmentMove deal to negotiation

Database structure

crm_contacts, crm_pipelines, crm_deals, activities, followups

UI/UX concept

Kanban board: New lead, Contacted, Sample sent, Negotiation, Deal.

Technical architecture

Multi-tenant workspace, role permissions, activity logs, reminders.

API requirement

GET /api/crm/deals | POST /api/crm/activities | PATCH /api/crm/deals/:id

Monetization

Monthly SaaS plan by company seats, premium automation.

Scalability

Tenant isolation, audit trails, search across contacts and activities.

Phase 3

Compliance Automation

Track documents, requirements, and certificate expiry.

User flow

Select product and countryGenerate checklistUpload documentsReceive expiry alertsPrepare shipment file

Database structure

compliance_checklists, document_requirements, company_documents, expiry_alerts

UI/UX concept

Document health dashboard with required, missing, expiring, and complete states.

Technical architecture

Rules engine, document storage, notification service, audit history.

API requirement

GET /api/compliance/:product/:country | POST /api/documents | GET /api/alerts

Monetization

Paid compliance workspace, team plan, renewal reminders.

Scalability

Versioned rules and country-specific requirements with review workflow.

Phase 3

BECE Verified Exporter

A private trust layer for export-ready companies.

User flow

Apply verificationUpload documentsBECE reviewsBadge issuedAnnual renewal

Database structure

verification_applications, verification_checks, review_notes, badges

UI/UX concept

Verification checklist, review status, badge preview, public trust mark.

Technical architecture

Admin review queue, badge issuance, expiration and renewal workflow.

API requirement

POST /api/verification/apply | PATCH /api/verification/review

Monetization

Verification fee, annual renewal, premium verified placement.

Scalability

Reviewer assignment, fraud prevention, immutable verification history.

Technical architecture

Modern SaaS platform architecture

Frontend

Next.js App Router, Tailwind, server components, interactive client islands.

Data

Postgres for core records, search index for buyers/exporters, object storage for documents.

AI

LLM gateway with RAG over market intelligence, regulations, and company context.

Billing

Subscription plans, report purchases, AI credits, lead credits, verification fees.

Trust

Verification workflow, audit logs, source confidence, role-based access.

Database foundation

users

Authentication identity, roles, onboarding status

companies

Company profile, legal status, location, team plan

products

Product catalog, HS code, capacity, certification state

countries

Market metadata, currency, region, trade profile

market_opportunities

Product-country opportunity score and signals

regulations

Product-country requirements and source references

exporter_profiles

Public supplier profile and verification state

buyers

Buyer intelligence, product interests, country, source confidence

crm_deals

Buyer pipeline, activity, sample, negotiation, deal state

subscriptions

Plan, usage limits, billing status, feature access

Monetization model

Free

Readiness score, limited opportunity searches, public country summaries

Pro

Detailed reports, saved scenarios, AI advisor credits, exporter profile

Intelligence

Buyer database, product-country reports, market alerts

Operating System

CRM, compliance automation, team seats, verified exporter workflow

Services

Consultation, custom export research, verification review, report packages

Next build priority

Build the intelligence layer first, then activate the marketplace.

The moat is company readiness data, product-country intelligence, buyer signals, and workflow history. Marketplace liquidity becomes easier once BECE owns this data layer.

Open Market IntelligenceConsult BECE